Business analysis connects all the dots to enable business change
Business analysis consults to organisations:
Analysing strategy. Determining tactics. Defining change. Realising business benefits.
Business analysis is a trusted advisor:
From situations, identifying opportunity. From opportunity, forming rationale. From rationale, conceptualising ideas. From ideas, evaluating options. From options, specifying requirements. From requirements, creating solutions.
Business analysis transforms operations:
Investigating environments to reveal information. Breaking apart information to analyse. Consolidating information to synthesise. Transforming information to derive insight.
Business analysis considers the people, the processes and the organisation:
Walking the floor. Observing curiously. Listening intently. Feeling intuitively. Thinking holistically.
Business analysis conjoins expertise, knowledge, wisdom and experience to collectively create value:
Facilitating perspectives to consensus. Communicating to ensure understanding. Leading people to improvement.
-The Business Analysis Manifesto.